good2betterpulseListen · Map · RegenerateStakeholder intelligence for regenerative tourism

19 simulated conversations · Green Destinations Conference 2026

Lake Good at one million nights

What should Lake Good do to protect the quality of life of its residents and visitors, facing one million overnight stays a year?

How can tourism in Lake Good make life better for the people who live there?

Lake Good is a fictional destination. All data is simulated.Lake Good is a fictional destination. Any resemblance to real places is intended only for illustration.

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2 · The placeSimulated data

Meet Lake Good.

An Alpine lake town, a little over an hour from the capital.

11,300tourist beds: more beds than residents
9,400residents
0.98 millionovernight stays a year, plus 1.7 million day visitors
Jul–Augthe peak season
2.1 of 5how residents rate their say in tourism
70%compliance with sustainable destination criteria
The questions

What should Lake Good do to protect the quality of life of its residents and visitors, facing one million overnight stays a year?

How can tourism in Lake Good make life better for the people who live there?

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3 · The pressureSimulated data

A lake that chokes in summer.

24,000visitors in town on a peak summer SaturdayThat is 2.6 visitors for every resident.
Coaches and peak hoursup to 140coaches on a peak day, each for less than three hoursA coach visitor spends €19 a day, against €148 for an overnight guest.
Housing+71%flat prices in ten years, to €4,800 per m²One dwelling in four is a short-term rental.
Buses, parking and traffic1 in 3summer bus departures to the capital leave passengers behindOn a peak day, 2,100 visitor cars look for 1,450 public parking spaces.
The lake26 °Csummer surface temperature, 2.3 °C more than in the 1990sAlgal blooms in three of the last five summers.
Good Falls45 minutesqueues at the entranceVisitor satisfaction fell from 4.6 to 3.8 out of 5 in four years.
The mountains91mountain rescue call-outs, up from 58 in five yearsThe cable car takes 430,000 passengers a year to 1,900 m in eight minutes.

Destination figures, fictional.

The council's question

How do you develop regenerative tourism when the town is choking on visitors and traffic?

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4 · What people raisedSimulated data

People feel all six. Coaches and housing come first.

Each one comes up in at least 8 of the 19 conversations.

Voices who raised each challenge, of 19
Coaches and peak hours16 of 19

The trouble is the hours from 11:00 to 16:00, not the yearly total.

Housing15 of 19
Buses, parking and traffic14 of 19
The lake13 of 19
Good Falls10 of 19
The mountains8 of 19

“It is not the million. It is eleven to four, on summer weekends.”

Coaches and peak hours · Mayor, asked about a recent day
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5 · The answerSimulated data

Most people want action.

Measures to protect quality of life: coach slots, a fee, a daily limit, rental limits, a visitor contribution, car-free zones.

Ringed: the mayor, the municipal official and the conservation officer. They could decide, but they are not acting yet.

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6 · The moneySimulated data

People will pay if they see where the money goes.

A visitor contribution: part of what visitors pay goes into projects residents choose.

12 of 19

accept a visitor contribution if they can see what it pays for

“A ranger on the path, I believe. A line in a budget, I don't.”

The lake · Conservation officer, asked about one thing to change
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7 · The fightSimulated data

The real fight is about a daily limit.

The same 19 people, option by option. Even among the 7 who resist measures overall, only the café owner rejects coach slots.

“A cap is a wall. Fixed slots I can sell; a cap I can't plan for.”

Coaches and peak hours · Tour operator, asked about a daily coach limit
ForUndecidedAgainst

Coach time slots

A coach company books a time to arrive and park, so arrivals spread away from 11:00 to 16:00.

A fee per coach

A coach company pays a fee for each day visit, cheaper in the early and late slots.

A daily coach limit

Only a set number of coaches may come each day, for example 80 in July and August.

Against: the tour operator, the UK travel agency, the café owner, the rental host, the brod ferryman and the day visitor.

Four would keep the limit in reserve: only if the slots and the fee have not worked within two seasons. They are the tourism board director, the mayor, the municipal official and the hotel owner.

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8 · Who decidesSimulated data

Everyone waits for the mayor.

Mayor18 of the 18 others
Tour operator5 of the 18 others
The big hotels and their association5 of all 19
Tourism board director4 of the 18 others
UK travel agency3 of the 18 others

We asked: “Who has the most say on these questions in Lake Good?” Nobody could name themselves, so a stakeholder counts out of the 18 others. The answers also name 5 more people or groups, 1 to 3 times each.

“He waits for the council, he waits for the summer.”

Having a say · Journalist, asked who has the most say
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9 · PowerSimulated data

Those who could decide are waiting.

The three sleeping giants: high power, low activity.

Power and activity of the 19 stakeholders, 3 highlighted (simulated data)HIGH POWER, LOW ACTIVITYPOWER →ACTIVITY →Conservation officerMunicipal officialMayor

“Give me the decision and two summers.”

Having a say · Municipal official, asked about Lake Good in ten years
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10 · The surpriseSimulated data

Residents are allies, not troublemakers.

They lack power, not will.

Attitude and activity of the 19 stakeholders, the lakeside resident highlighted (simulated data)SUPPORTS AND ACTSSUPPORTS MEASURES →ACTIVITY →Lakeside resident · power 44 of 100

“Wherever there is a meeting, that group brings forty people.”

Having a say · Environmental activist, asked who they turn to
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11 · Beyond the lakeSimulated data

Two coach businesses based elsewhere decide whether the coach rules work.

Both have high power and fight a daily limit. Neither lives with the queue.

Tour operator

Owns a ten-coach company in the capital. Brings day groups to Lake Good and Good Falls, and works for foreign agencies.

Power68
Attitude30
Daily limitagainst
UK travel agency

Product manager at a British company that runs escorted coach tours. About sixty departures a season go through Lake Good.

Power62
Attitude44
Daily limitagainst

“Slots are not the problem, if we design them together.”

Coaches and peak hours · Having a say · Tour operator, asked about one thing to change
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12 · The conflictSimulated data

One operator is in open conflict with four people who live with the queue.

The tour operator and its 4 conflicts (simulated data)Lakeside residentMunicipal officialConservation officerHotel ownerTour operator

“With these people there is nobody to talk to.”

Coaches and peak hours · Having a say · Hotel owner, asked who they turn to
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13 · Tourism that improves lifeSimulated data

Residents know what tourism could fix. Homes come first.

How can tourism in Lake Good make life better for the people who live there?

We asked everyone: “Which problems in Lake Good could tourism help solve?”

“Give me a plot and a decision, and I'll co-fund twenty flats for staff.”

Housing · Hotel owner, asked about one thing to change
What residents wantVoicesHow tourism could help
Homes that locals and staff can afford15 of 19Part of the coach fee and visitor contribution goes to an affordable-housing fund; hotels co-fund staff flats
A bus that works for everyone13 of 19A park-and-ride shuttle and extra summer buses to the capital, paid by visitors and free for residents
A cleaner, protected lake12 of 19Rangers, boat cleaning stations and marked swimming zones, funded by visitors; visitors invited as volunteers
A real voice in decisions12 of 19A residents' panel and a participatory budget, with results published every year
Year-round jobs and a living town in winter11 of 19Off-season products (wellness, meetings, culture) that keep the shop, the café and young people in town
Good Falls worth visiting again10 of 19Booked time slots and local guides: fewer people, higher value, local jobs
Local food on visitors' plates9 of 19Hotels and coach groups buy from local producers; the “Taste of Lake Good” label
Safer mountains8 of 19Safety information and rental equipment at the cable car; mountain guiding as a local job
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14 · A regenerative modelSimulated data

Make tourism pay for what residents need.

“In ten years I want people to say tourism built the flats, not took them.”

Housing · Mayor, asked about Lake Good in ten years
Five steps in a loop, each with what the conversations say
  1. Step 1: Spread and limit the pressure

    Coach slots that stay fixed for three years, a daily cap only if needed, a car-free lakeside in summer.

    • 11 of 19 for coach time slots
    • a daily limit: 9 for, 4 undecided, 6 against
    • Four would keep a daily limit in reserve until the slots and the fee have had two seasons
  2. Step 2: Charge for the pressure

    A coach fee and a visitor contribution.

    • 12 of 19 accept a visitor contribution
    • 10 of 19 for a fee per coach
  3. Step 3: Reinvest where residents can see it

    Housing, the shuttle, rangers on the lake and in the mountains.

    • 15 of 19 want affordable homes · 13 a bus that works · 12 a cleaner lake
  4. Step 4: Let residents decide

    A participatory budget and a residents' panel.

    • 12 of 19 want a real voice in decisions
  5. Step 5: Listen again every year

    Who moved on the map, and whether quality of life improved.

    • 5 of 19 could still change their mind
Then back to step 1, every year.

Tourism stops being something residents tolerate and becomes something that pays for what they need.

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15 · What to doSimulated data

Three moves to get there, in this order.

1

Give residents a way in

Lakeside resident, environmental activist, hotel owner and local producer

They already act. They need a way into the decision.

First stepAnswer the residents' letter about the coaches (sixty signatures, one word back: “Noted”) in writing, with dates and a named person for each point. Then write one joint proposal with the lakeside resident, the environmental activist, the hotel owner and the local producer: slots, a fee, and the money for staff flats and the shuttle.
2

Wake the sleeping giants

Mayor, municipal official and conservation officer

They back action in principle; none has moved yet.

First stepBefore the council votes on the new tourism strategy, bring the joint proposal to the mayor, the municipal official and the conservation officer. Ask for a written yes on the slot hours, with a date.
3

Design the slots with the coach side

Tour operator and UK travel agency

They fight a daily limit and rules that keep changing, not the slots.

First stepCall the tour operator in autumn, before the rule is written. Offer what he asks for: fixed slots at a fair price, cheaper at eight and after four, that hold for three years, and no cap while the slots work.
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16 · MethodSimulated data

How this was made, and its limits.

The same five questions for everyone, and four fixed follow-ups

  1. Q1Tell me about a recent day in Lake Good when tourism made your life or your work better, or harder. What happened?A day in Lake Good
  2. Q2Think of a time a decision about tourism in Lake Good affected you. How did you hear about it, and what did you do?A decision that affected you
  3. Q3If you could change one thing about how Lake Good lives with one million overnight stays, what would it be, and why does it matter to you?One thing to changeThen, for everyone: “One more idea is a daily limit on coaches, for example eighty a day in July and August. What do you think of that idea?”
  4. Q4Who do you turn to when something about tourism in Lake Good worries you, and who is hardest to work with? Tell me about a time you dealt with them.Allies and the hardest to work withThen, for everyone: “Who has the most say on these questions in Lake Good?”Then, for everyone: “Who is affected by tourism in Lake Good, but never asked?”
  5. Q5Imagine Lake Good ten years from now at its best, for residents and visitors alike. What does a day look like, and what part would you play in getting there?Lake Good in ten yearsThen, for everyone: “Which problems in Lake Good could tourism help solve?”

How we score

Each stakeholder gets a score from 0 to 100 on power, attitude and activity, based on what all the Voices said about them. The line between high and low is 50.

Every quote

Every quote shows the challenge it belongs to and the question it answers.

The limits

The data is simulated. These are nineteen simulated interviews, one Voice per role. So each stakeholder's place rests on one person, plus what others say about that role. The archetypes are hypotheses. Nobody has checked them against desk research or tested them in a mapping workshop. Some roles stand for a whole group, like the ferrymen or the coach companies. The conversations were written for this demonstration. They show what a report looks like; they are not evidence about any real place.

Quotes are shown in English. In a real study, each Voice speaks their own language and the quotes are translated.

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Appendix · explore the data

Explore the data

Every stakeholder, challenge, option and relation behind the story, with the quotes. Pick a view, then click anything to read it in the panel.

Each dot is a stakeholder. Drag to turn the cube. Click a dot to read the evidence next to the map.

supports active measures opposes them (hatched, dashed edge) could still change their mind (dotted ring) bigger dot: more Voices spoke about them
The eight archetypes, one per corner of the cube
Savior · Lionhigh power · supports · activeSleeping Giant · Rhinohigh power · supports · dormantFriend · Doglow power · supports · activeSpectator · Goldfishlow power · supports · dormantPest · Cockroachlow power · opposes · activeHoly Peace · Slothlow power · opposes · dormantTicking Bomb · Scorpionhigh power · opposes · dormantSaboteur · Hyenahigh power · opposes · active

Each stakeholder sits where the 19 conversations put them. 3 of the Voices come from outside Lake Good: the overnight visitor, the day visitor and the UK travel agency.

The cube needs a wider screen. The People view lists the same 19 stakeholders with the same evidence.

How sure are we? Based on 19 simulated conversations, one Voice per role.

What we saw

19 conversations, 16 inside Lake Good and 3 outside. 172 quotes, each traced to the conversation and the question it comes from, and tagged with the challenge it belongs to. 25 relations, each backed by at least 2 quotes.

What could be wrong

The data is simulated. These are nineteen simulated interviews, one Voice per role. So each stakeholder's place rests on one person, plus what others say about that role. The archetypes are hypotheses. Nobody has checked them against desk research or tested them in a mapping workshop. Some roles stand for a whole group, like the ferrymen or the coach companies.

How to check

Test the archetypes in a mapping workshop with people who know Lake Good. Then hear more than one Voice per role, each in their own language.